Last week, we were in Baltimore for the 2019 NRPA Annual Conference. We had a great time connecting with everyone in the exhibit hall, and were honored to have our booth space awarded Best in Show. So how does a tradeshow booth get designed? We talked with Scott Roschi, creative director, and Allison Koeckeritz, custom playground designer, about how their vision for the space came together.
The overall design idea for the tradeshow booth was a contemporary coffee shop. “We wanted to take our past idea of hospitality to the next level, and created the feeling of a coffee shop overlooking a park with a great playground,” explained Scott. Plus, they aimed to create cozy spaces where visitors to the booth could come together for semi-private meetings.
The goal was to create a warm and inviting space, and Scott and Allison achieved that with a unique palette of materials and colors. “The trend is moving from rose gold into warmer, earthy colors like the copper we used throughout the space,” said Scott.
“The inspiration for the copper elements came from the lights we used over the coffee bar and in the cozy spaces,” said Allison.
Industrial aspects were integrated into the design including raw wood table tops and accents, pipes and strategically placed copper pieces. “It was truly about creating a sensory-rich experience with great coffee and good conversation,” added Scott. A special thanks to nParallel, our production partner, in helping bring this vision to life.
The pair also incorporated interactive elements, which is where the wall of chalk art popped up. The idea was to create an Instagram-worthy photo opp for visitors. To keep the design authentic, we commissioned chalk artist, Jeff Nelson or @jephemera, to help. Check out the timelapse of his process below.
We know the best people.
Our team partnered with the amazing chalk-artist Jeff Nelson to add a playful masterpiece to the @PlayLSI experience for the #NRPAConference.
— no nails on a blackboard with this guy’s work —#BrandExperience #ExperientialMarketing #TradeShowMarketing pic.twitter.com/DRmAcNlrXN
— NPARALLEL (@_nParallel) October 1, 2019
